Last car free insurance quote News December 2005
RAC advertising campaign truly on the road.
Back in June 20005 Aviva bought the RAC for ?1.1bn in order to capitalise on the obvious synergy between the motoring organisation and the Norwich Union car free insurance quote brand it also owns.
RAC is now running a massive ?5m corporate advertising campaign for the already trusted and established brand which aims to position itself as the UK motoring experts and providers of a wide range of value added services.
The campaign slogan "The people behind the people behind the wheel" is being endorsed using true life roadside situations to demonstrate that far from being just a vehicle breakdown service, the RAC can use its wealth of experience, together with that gained from being part of the Aviva group to provide information, help, and assistance in many other ways. The RAC brand also owns BSM offering nationwide driving tuition and Lex the personal and commercial vehicle leasing company. It can also offer current traffic and travel information, full windscreen services, financial and legal services and nationwide vehicle inspection services.
car free insurance quote
AvivaТs acquisition provided a cross sale opportunity for the approximate 2.2 million direct and 4.5 million corporate customers of RAC to the Norwich Union range which includes 70 products covering private car free insurance quote and homeowner packages, small commercial vehicle policies, commercial property, creditor and liability car free insurance quote.
Back in June 20005 Aviva bought the RAC for ?1.1bn in order to capitalise on the obvious synergy between the motoring organisation and the Norwich Union car free insurance quote brand it also owns.
RAC is now running a massive ?5m corporate advertising campaign for the already trusted and established brand which aims to position itself as the UK motoring experts and providers of a wide range of value added services.
The campaign slogan "The people behind the people behind the wheel" is being endorsed using true life roadside situations to demonstrate that far from being just a vehicle breakdown service, the RAC can use its wealth of experience, together with that gained from being part of the Aviva group to provide information, help, and assistance in many other ways. The RAC brand also owns BSM offering nationwide driving tuition and Lex the personal and commercial vehicle leasing company. It can also offer current traffic and travel information, full windscreen services, financial and legal services and nationwide vehicle inspection services.
car free insurance quote
AvivaТs acquisition provided a cross sale opportunity for the approximate 2.2 million direct and 4.5 million corporate customers of RAC to the Norwich Union range which includes 70 products covering private car free insurance quote and homeowner packages, small commercial vehicle policies, commercial property, creditor and liability car free insurance quote.
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